Creativity and Environment

For building a greener future for ourselves and our coming generations we need to start working today. We all know this, have heard it many a times, then why does the message conveyed is not able to get people to act?

For a message to be communicated in the desired manner, besides the correct framing of the message its execution has to be taken care of, catchy enough to hold their attention. There is hardly a soul around who is not aware of our current environmental problems unless the person is totally dumb or ignorant.

Save Trees Save Environment, Save Earth Save Yourself, Save Water, Stop Pollution and many of such kinds have been around us but the impact generated has not been to the expected level. We get used to seeing such quotes around that they start losing their importance. To capture attention, a buzz needs to be generated and using new creative and innovative modes of message communication can do it.

Words that create impact, which make people ponder over an issue, they need to be shown the consequences, instilling the feeling of fear can do wonders. Till the time they were asked to Save Trees they didn't act because they didn't get the motivation but if they are told Save your natural Oxygen Cylinder- Trees! This would create the impact; they will realize it is for their benefit which automatically makes them to Act.

Creative approach towards an issue can fetch necessary results. For environmental issues people have to be aware and motivated to act, they can’t be forced to work. The willingness to work has to come from within.

Same story same meaning just a different way of expression does the trick!


- The article has been written by Neha Pradhan, a Communication executive with a leading Indian corporate.